But getting them to eat enough of these key nutrients can be a challenge,” said Borden Vice President of Research and Development Nick Suffredin. Kid Builder is a dairy product made from cows not treated with the artificial growth hormone rbST.[1]. When it comes to flavors that resonate with today’s consumers, processors might want to avoid some of the more unique flavors trending in other beverage categories, Laura McBride, director of innovation for Organic Valley, and Meenakshi Trehan, vice president of brand marketing and innovation for the La Farge, Wis.-based cooperative, suggest. Dallas-based Borden Dairy, one of America’s favorite dairy companies founded in 1857, has concocted three limited-edition, Fair-inspired flavors of milk … Founded in 1857 by Gail Borden, Jr., Borden is a heritage American brand that produces more than 35 wholesome and delicious products enjoyed by millions of people every day. As part of this partnership, the AAC will now sell milk for the first time ever. In 2019, Borden landed the No. Our HOT Creamy Salsa will be sure to test you! In 1936, Elsie became America’s favorite spokes-cow, and was recognized in 2000, by AdAge as one of the top 10 advertising icons of the 20, century. In 1936, Elsie became America’s favorite spokes-cow and was recognized in 2000 by AdAge as one of the top 10 advertising icons of the 20th century. By visiting this website, certain cookies have already been set, which you may delete and block. More rebellious Every So Delicious Light Frozen Dessert is also 330 calories or less per pint. For more information, visit bordendairy.com. More competitive The vegan shakes, in 100% recyclable plant-based packaging, contain 20g of plant protein and are made from a blend of organic sunflower protein, fair trade cocoa and coconut cream. Other Borden products will be available later this year. “Now is the time to hold on [to] future generations of milk drinkers,” she emphasizes. 60 percent are parents In 2019, Borden landed the No. DALLAS – May 12, 2020 – Borden, one of America’s favorite dairy companies founded in 1857, was awarded the U.S. Department of Agriculture’s (USDA) largest contract through its new Farmers to Families Food Box Program as part of the Coronavirus Farm Assistance Program (CFAP). More likely to use Twitter, More pessimistic Founded in 1857 by Gail Borden, Jr., Borden is a heritage American brand that produces more than 35 wholesome and delicious products enjoyed by millions of people every day. The company’s People First culture has inspired decades of loyal tenure among hundreds of the 3,300 people Borden employs. The new Borden entity will continue employment for approximately 3,300 Borden employees and service for Borden customers. In 2019, Borden landed the No. Speaking of value-added milk, it’s the kind of innovation that is also bringing consumers back to the milk category. Visit bordendairy.com/recipes to get inspiration and recipes like Elsie’s Eggnog Cream Puffs, Cranberry Eggnog Muffins and Eggnog French Toast. The company’s People First culture has inspired decades of loyal tenure among hundreds of the 3,300 people Borden employs. “Ohio played a significant role in Borden’s history, so we are overjoyed to return and receive such incredible support from the community,” said Chief Executive Officer Tony Sarsam. “The State Fair holds a special place in my heart as it does for many, and the company is honoring the tradition by bringing consumer-voted flavors to the dairy aisle through mid-October.”. For example, Kinderhook, N.Y.-based Maple Hill Creamery LLC introduced single-serve, shelf-stable milk products under the Maple Hill Organic brand in late 2019. “The 3,300 people of Borden are incredibly proud to further support our communities and eager to begin fulfilling more donation requests immediately.”, Through the CFAP, the USDA is purchasing and distributing up to $3 billion of agricultural products, including fresh produce, dairy and meat, to those in need. Dallas-based Borden Dairy, a dairy company founded in 1857, has concocted three limited-edition, fair-inspired flavors of milk: Banana Taffy, Blueberry Cobbler and Cotton Candy.. State Fair of Texas visitors will have the opportunity to sample the flavors … Senior Director of Corporate Communications var vOut=""; “The 3,300 people of Borden are incredibly proud to further support our communities and eager to begin fulfilling more donation requests immediately.”. vOut +=', '; On-trend flavors are adding excitement to the milk category, too. “We’re looking forward to finding new ways to engage our target around the Team USA athletes they love,” she stresses. Glass half-full thinkers are 39 percent more likely to self-identify as a morning person, although the majority of both groups of respondents believe great days start with great mornings. The shakes, which will retail for £2.75 ($3.60) per 490ml carton, are available in m*lk chocolate and mint choc flavors. In addition, DFA’s Kemps brand recently launched the limited-edition Pumpkin Spice Holiday Nog, Massey notes. 23 percent drink milk more than once a day, More creative “With a quick bowl of cereal and glass of milk, you get a kick start to the day with a great source of protein, Vitamin D, potassium and, of course, calcium – nutrients that many Americans are currently lacking.”, More optimistic Although many state fairs have postponed or cancelled in 2020, Borden Dairy wants you to bring a taste of the fair home. More playful About Borden The product is made from gluten-free oats and is said to be naturally creamy, subtly sweet and perfect for frothing. Elsie is best known as a mom, sharing her motherly wisdom and stories about her calves Beulah, Beauregard, Larabee and Lobelia. #glasshalffull #breastcancerawareness #ElsieApproved, Which costume do you think I should wear this Halloween? DALLAS – Oct. 22, 2019 – Move over pumpkin spice – Gingerbread Eggnog is about to be the new autumn “it” beverage. “The Mavericks are a beloved team that we are proud to support,” said Borden Chief Marketing Officer Joe DePetrillo. UK brand Grounded is launching a range of plant-based protein products it is calling ‘m*Ilkshakes. The growing popularity of plant-based milk alternatives certainly poses a threat to many milk producers as well, Gerlach says. We are complementary in that Maple Hill and plant-based alternatives have a shared mission of sustainability and healing the planet.”. For more information, visit bordendairy.com. var reg = new RegExp('\\W+', "g"); For the second year, the milk giant serves up State Fair of Texas Inspired Milks. No state fair inspired milks flavored like deep fried Oreo, deep fried Kool-Aid, deep fried pickles, deep fried Twinkies, deep fried butter, deep fried bubblegum, deep fried jelly beans, deep fried … Dollar sales in the overall category rose 7.8% to $16,330.1 million during the 52 weeks ending Sept. 6, 2020, according to data from Chicago-based market research firm IRI. Although there are three official flavors, we found at a local Kroger a fourth State Fair Inspired Milk: It's not a myth. More laid-back With additional independent claims like Non-GMO Project Verification or Animal Welfare Certified, the organic category needs to reassert its unique advantage to consumers with all that it encompasses.”. Dollar sales in the segment rose 5.1% to $7,292.2 million. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Elsie the Cow, first introduced by Borden in 1936, is one of America’s most iconic brand mascots. Borden has a rich history at the State Fair of Texas, where Elsie the Cow was a leading attraction for decades, drawing long lines since her first appearance in 1946. For those craving something a bit more indulgent, the Valor Bar & Burger will be serving signature milkshakes made with Borden milk. "The State Fair holds a special place in my heart as it does for many, and the company is honoring the tradition by bringing consumer-voted flavors to the dairy aisle through mid-October.". dataLayerNews = {}; Borden was the first company to develop a patent for the process of condensing milk, as well as the first company to use glass milk bottles. The contract will enable Borden to supply 700 million servings of fresh fluid milk for free to qualifying 501(c)3 organizations starting this Friday, May 15. “The holidays are a magical time of year, reuniting families and friends to celebrate and indulge a little,” said Borden Chief Marketing Officer, . “However, consumers have indicated that they will continue to eat and cook at home,” Leinenbach says. By closing this message or continuing to use our site, you agree to the use of cookies. “A child’s nutritional needs are not the same as those of an adult, and their food options need to reflect that important difference,” he explains. Borden will supply milk to consumers in the Southeast, Southwest and Midwest regions, including Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee and Texas. “Macro trends have led to attitudinal shifts, including the eroded healthiness perceptions of milk,” they add. According to the U.S. Office of Disease Prevention and Health, calcium, potassium and vitamin D are three of the four “nutrients of public health concern” lacking in American diets, children’s included. US company So Delicious Dairy Free has updated its line of Light Frozen Desserts. Adrienne Chance And think about adding a little chocolate syrup to the Banana Taffy or Caramel Popcorn. We’re focused on a multifaceted approach, including opportunities to develop compelling messaging in and outside the store,” they say. Massey stresses that it is important for milk processors to challenge themselves to remain relevant and invest in innovation that “appeals to the wants and needs of today’s consumers.”. 21-Aug-2020 at 15:45 GMT. “Whether offering the energy they need for that fun playdate or providing a tasty after-school snack, Kid Builder, with no added sugar, is an excellent high-protein option.”. More playful The flavored milks will be available for purchase in 16-oz. Glass half-full thinkers might be more optimistic because they allow more time for fun – respondents who think more positively reported having two more better-than-average days a month than those who see a glass as being half empty (11 days vs. 9 days).