For example, the PS3 game, you might want to sell your game to different countries. Rahul Chanda 2. Presentation on Supply Chain Management of AMUL, No public clipboards found for this slide, Student at Presidency College, No.33-2C, 33-2D, Kempapuara Hebbal, Bangalore-24.

Cadburys has identified these brand values and adjusts its advertising strategies to reflect these values in different markets. House of Fraser uses the flexible incentive by allowing these things: House of Fraser Business Incentive vouchers are available in denominations of £1, £5, £10, £25, £50 and £100. It also sells its take-home 200 gram Dairy Milk bar for $5.20, which is quite a large amount for a chocolate bar. A high level of brand exists where consumers start to use the brand name in place of the product type.

The present case study deals with the brand development and rural communication strategies developed by the company for TATA Shaktee, a GC sheet brand in rural markets. Brands have individual personalities aimed at specific target markets for specific needs e.g.TimeOut, for example, is an ideal snack to have with a cup of tea. is a platform for academics to share research papers. The makeover, the 23rd in the brand’s …

Complementing these promotions, we are constantly initiating new campaigns to reach out to new customers and reward our existing ones. These brands derive benefit from the Cadbury parentage, including quality and taste credentials. Error: Please make sure the Twitter account is public. ( Log Out /  Cadbury aims to have an edge over rivals such as Starbucks and Pret a Manger by selling alcohol alongside its more traditional beverages. Fill in your details below or click an icon to log in: You are commenting using your account. Cadbury in Singapore has a strong distribution network and its star products such as Dairy Milk and Time-out can be found in almost any store. Today, Cadbury Dairy Milk is managed under Kraft foods in Singapore. One of Cadbury’s biggest challenges has been staying relevant in recent years, especially as consumers are … Cadbury’s and House of Fraser do not come under the product concept. Through our Facebook, we are able to communicate our new promotions, drive new campaigns and interact with our loyal customers. Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. Because we understand and listen to our consumers’ needs and wants, we underwent a radical change in our packaging for the Dairy Milk in 2009. One can find Cadbury’s products mostly at every single store, denying the fact of its size or prominence. 1st Jan 1970 Brands have individual personalities aimed at specific target markets for specific needs e.g.TimeOut, for example, is an ideal snack to have with a cup of tea. If you wish to opt out, please close your SlideShare account. We had also recently launched a new Dairy Milk’s flavour – Cadbury Dairy Milk Bubbly.

A Flake, Crunchie or TimeOut are clearly different and are manufactured to appeal to a variety of consumer segments. In a nutshell, this is how the brand managers at Cadbury Singapore, understands our consumer segmentation. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The sales concept this is mainly known as the “hard sell” this is because the product or service is produced and personal selling and other high pressure selling skills are used to convince customers to part with their money. Adding on, we also try to co-create our Cadbury brand with our customers. Cadbury has plans to move from a product brand to a service brand, where it intends to open up cafes termed “Cadbury Cocoa House”. By doing this the business is likely going to be more efficient and doing this will benefit the company and/or market. When these productions are brought into the local context, and in this case into Cadbury Singapore, our marketing team will discuss local campaigns to complement these productions.