Seems strange, huh? Companies are the identity of any product and to help the people in getting the idea that a particular belongs to a specific company or that specific company has that much amazing product under its list of creations, advertising is put to good use. O’Sullivan says that images and ideas are an important part of advertising since those are what, which bring a meaning to it. Functions of Advertising and their Effects Communicating a Brand’s Identity The primary objective of any advertising strategy is to communicate the identity of any brand to its existing customers and to build relationships with new customers. Its Objectives, Advantages & Disadvantages. Filed Under: Advertising & Promotion, Marketing Tagged With: functions of advertising ppt, Looking for business model innovation? This core mission tries to persuade the customers to buy your products by showing them off your products’ advantages and thus, makes them understand that their life will be much easier with that creation of yours. Advertisement appeared a long time ago. So that’s how the functions of advertising let you preview the trends driven by the new products since these motivate the customers to go for them. Products, services and concepts are sold in volume, according to the consumer demand for them. This change can come from different causes (involuntary or voluntary) and can have … [Read More...], Any company that wishes to implement a Food Safety, Quality Management System, among others; it must go through periodic evaluation processes or internal … [Read More...], The path that companies have to travel to reach success is not easy. Because of targeted advertising, a company is likely to get a refined customer base consisting of customers that are interested in buying only your product. Advertising a brand out in the target market is the best way of informing people that what your brand is and surprising them by showing the enormous potential that your brand holds in it. But how far it lasts depends on its features, the quality level of the advertising strategies meant for promoting it as well as the disturbance it causes in the current business levels of your competitors. This comparison can be made on the basis of features, qualities, drawbacks and mainly, prices. Moreover, the loyalty of the customers increases, in a pretty much similar pattern, as that of the quality consistency of the both the product and advertisements. PURPOSE OF ADVERTISING Need for advertising, Functions of advertising, Benefits of advertising: To Seller, Buyer & Media 3. It is one of the most powerful functions of advertising since it lets you manipulate the consumers thinking to your advantage, therefore luring them to your business.