Save my name, email, and website in this browser for the next time I comment. Review request example #3. Here is an example of a case study for one of our customers, DealDoktor: We used the full case study as a blog post and used just a small quote from it on our Testimonials page. It can be useful to have some effective performance review phrases to help you conduct an in-depth review … “Good” is not always positive. Thank you in advance for your review … The source credibility was also a big factor – so it makes sense that providing full names, photos, and more details on the reviewer would boost the credibility of your testimonials. Choose one of the types of testimonials above and implement it on your website today! What did you find as a result of buying this product? Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Yelp is a great place to get peer reviews. For instance, you could take a full-blown case study and break it down into brief, digestible tidbits. IsItWP Just as long-form sales copy triggers something in our minds that says, “If there’s this much to say about the product, it must be good,” a lengthy testimonial ignites similar feelings. The great thing about video testimonials is that they really stand out and make a big impression. Check out these social proof statistics! Dear [first name] Thank you for your recent purchase. OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. In return, they get an affiliate link which they can use to earn a portion of the sales they refer to. Especially when you add custom triggers to the campaign to attract visitors based on their behavior. Here are a few: Even if you don’t have a single customer yet, you can still use testimonials. What would be three other benefits of this product? Here’s an example from the LA Times: The key to getting press reviews is making real relationships with the right people. Practical tips to boost your site conversions. We're glad you have chosen to leave a comment. Looking for a surefire way to persuade people to buy your products? Here’s an example of using a customer quote from one of OptinMonster’s campaigns: This example is highly effective for 2 reasons: Popups have been proven to increase conversions. Brandon Lucero explains how to construct the perfect customer testimonial video in 5 steps: While most testimonials are brief and to-the-point, there’s something to be said for long-form testimonials. Interviews are especially effective because they help to get more details from the customer about their experience, painting a vivid picture in the minds of your prospects. Each of these formats is highly effective (and the more you can use the better). I did some looking around but couldn’t find research on testimonials specifically – but there IS research out there on the credibility of reviews, such as this study: According to the abstract, “Consistent with previous research, the results reveal that argument quality, a central cue, was the primary factor affecting review credibility.” Basically, the review/testimonial needs to have a high-quality argument, or in other words, be persuasive. Remember what we said about how people are influenced by the behaviors of other people like them? Just as long-form sales copy triggers something in our minds that says, “If there’s this much to say about the product, it must be good… Email Marketing vs. Social Media: Is There a Clear Winner? Thanks for reading this article – I hope you found it helpful. If you do, would you consider posting an online review? Video testimonials have quickly gained popularity in recent years, and it’s become easier than ever to create and publish videos on your website. If you invest the time and follow a few proven strategies, you’ll produce product reviews that keep your readers coming back for more. From choosing a restaurant for dinner tonight to shopping for a luxury vehicle, people want to know that they are making the right decision before they buy. When she’s not at her desk, you can usually find Mary exploring sunny San Diego, CA with her laptop, husband, and three kids in tow. While most testimonials are brief and to-the-point, there’s something to be said for long-form testimonials. Timothy Sykes features his top student front and center in a lengthy video on his “Testimonials” page: In fact, the entire page is filled with video testimonials. To get a great interview, make sure you ask questions that elicit a story about how and why your customer came to buy your product. They’re powerful, they’re credible, and, most importantly, they’re effective. Did knew they are so many ways to do it. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Great bloggers write great product reviews, and you can too. Nice! The best way to leverage this phenomenon of social proof is with customer testimonials. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. There’s just something about seeing a talking head and hearing an actual voice that establishes likability and trust. Influenster: Influenster is looking for social media influencers to spread the word about products that range anywhere from single cup coffee makers to the newest cosmetics.You can get one item to review or a box of products to review. No one questions the authenticity of these screenshot testimonials. RafflePress. Simply ask a few friends or colleagues to try out your product for free, and give you their honest review. Unleash the power of OptinMonster on your website today! All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products. Know The Product Inside Out. Let's have a personal and meaningful conversation. So testimonials that just say “This product is great!” won’t cut it – they need to make a credible and specific argument. WP Mail SMTP MonsterInsights Or, display the logos of high profile companies you’ve served like Neil Patel does on his “Consulting” page: Press reviews are persuasive because they come from sources who are professionally qualified to speak on the topic.