Defining your target audience is one of the most important aspects of your marketing plan for your ice cream shop or gelateria. The marketing strategy for your ice cream business should also help you better understand your target customers. Where’s the spunk? For example, you may notice that a local ice cream shop offers $1 off coupons in a local newspaper. It may seem a daunting task, but everything will be worth it if you plan it well. Boys, on the other hand, just eat ice cream regardless of their current situation. As a business, it’s crucial that you showcase something different to your target audience – something that’s difficult to find elsewhere. ice cream, Within the 18-24 year old group, the “town and gown” niche is very important, because they heavily populate the area surrounding the store’s location. Sure, anyone can get hundreds of flavors and sell it to pedestrians, but where’s the creativity involved? For example, you may notice that a common segment in your shop is young mothers with who bring their children in for a weekly treat. Free shipping on orders of $35+ and save 5% every day with your Target RedCard. Summary: Your target audience must be composed of a specific group of people that are likely to eat ice cream at any time of the day. Ice cream is everyone’s favorite, and that includes families with children, teenagers and adults. This means you should identify several "subtypes" of customers, and describe demographic characteristics like age, gender and ice cream preferences. Scour your local newspapers and other publications, and collect advertisements and other marketing materials your competitors use. The teenage scene involves groups of friends joining up at a cool spot to relax and chitchat after a long day at school. Place an advertisement in a local newspaper, and communicate the business hours and most popular flavors for your ice cream shop. Thakfully, there's usually healthier ice cream options to eat if you're watching your diet. In your ice cream marketing strategy, you should organize and select several tactics to promote your ice cream products. Consumers between the ages of 18 to 24 prefer to buy ice cream from a premium shop, while female customers 45 and older, put high priority on branded ice cream. Three uses for open-cell foam in your house, 5 practical and fashionable graduation gifts, Choosing the right type of cushions for DIY furniture, 3 Historical Sites Of Interest In Amman, Jordan. Teenage girls tend to opt for a healthier alternative while teenage boys prefer premium ice cream products. This is who you’d like to consider catering to. Technology has played a crucial role in the success of a business. For an ice cream shop, this means your marketing strategy helps you determine how you will bring more customers into your shop, and ultimately increase your profits. According to John Jantsch, author of Duct Tape Marketing, a marketing strategy explains how you are going to promote your products and services. Shop Target for Ice Cream & Frozen Dairy Desserts you will love at great low prices. The marketing strategy for your ice cream business should also help you better understand your target customers. However, it’s well worth the effort. It's obvious that children love to eat a wide selection of ice cream flavors and other frozen desserts. However, almost every family that is travelling with children are likely to stop for ice cream in a new city than couples that do not have children. Shop Target for Market Pantry Ice Cream & Frozen Dairy Desserts you will love at great low prices. Ice cream shops use a variety of marketing methods to help sell their products, including print advertisements in local publications, email marketing and direct mail. 4.2 Target Market Segment Strategy. Describe each of your main ice cream competitors in detail. Include all information you know about their business model, competitive strengths and weaknesses and market share. It takes time and an immense amount of work to research your target audience and also learn how to cater to them so they end up frequenting your establishment as opposed to others.