Because Rainbow Chip is not yet in stores, these will be the first fans in the country to get the frosting. LEGAL TERMS | “I would have never expected anything like this to happen. A certain international pop star even chimed in last October. It also features employees who have dedicated their careers to the company’s mission: We Serve the World by Making Food that People Love. 2. We launched Rainbow Chip in the mid-1980’s and discontinued the product in the summer of 2013. 1. Thanks for visiting “A Taste of General Mills.”, ©2020 GENERAL MILLS INC | 4. He found the mix, but couldn’t find Rainbow Chip Frosting. The package was delivered at his apartment that Christmas Eve. (consumer reviews on web page) “We were wrong.”, “We heard you loud and clear that the chips in the frosting are what make it unique and there is no substitute,” Melissa says. (consumer reviews on web page) Close. “We replaced Rainbow Chip with Rainbow Sprinkle because we thought consumers would like the sprinkles better,” says Melissa Gallant, marketing manager for Betty Crocker. 6. But you often see other contributors too, who represent a variety of voices and industry-leading experts at General Mills. 24/7 coverage of breaking news and live events. But, we heard people loud and clear that chips in the frosting are what make Rainbow Chip unique, and there is no substitute! We realized there really is no other frosting quite like Rainbow Chip, and we worked very hard to bring it back. She made the Bundt cake recipe that is on the back of the box, and he still remembers the cake and that birthday like it was yesterday. How long was Rainbow Chip on the shelf? 2. Betty Crocker discontinued their 'Rainbow Chip' frosting, and their fans are NOT happy with the replacement. Why did you choose to feature Benjamin Johnson? Sugar, High Fructose Corn Syrup, Vegetable Oil (palm, palm kernel, coconut), Corn Starch, Water, Corn Syrup. He told us his mother is typically a scratch baker, but when he begged for a birthday cake made with Party Rainbow Chip Cake and Rainbow Chip Frosting, she granted his wish. Why are you now bringing Rainbow Chip back? Johnson wasn’t alone in his love for Rainbow Chip with a desire to see it return to store shelves. Johnson wasn’t alone in his love for Rainbow Chip with a desire to see it return to store shelves. People like me who are a fan from a very young age.”. He quickly learned the frosting had been discontinued in the summer of 2013. If you have a comment about our blog posts, or would like to suggest a topic, send an email to [email protected] But desperate fans have been paying as much as $200 or more for a can of the frosting on eBay. One of the most popular comments we heard from consumers was “my birthday is ruined without Rainbow Chip!” Consumers told us their birthdays weren’t complete without Rainbow Chip, so we wanted an opportunity to make it up to them with a birthday “re-do”. He began his career at General Mills in 2010. Why was Rainbow Chip discontinued? We were blown away by the passion to bring Rainbow Chip back, and we’ve been working hard to make that happen. What’s changed? 11. We discontinued Rainbow Chip because we believed that consumers wanted the chips on top, not in the frosting. You can also purchase Rainbow Chip on Amazon.com by the case (8 tubs of frosting) starting in mid-June. Betty Crocker Rich and Creamy Baking Frosting, Rainbow Chip, 16 Ounce (Pack of 8) Since 1921, the Betty Crocker name has symbolized the General Mills continuing tradition of service to consumers. Betty Crocker has discontinued RAINBOW CHIP frosting. Because we heard consumers loud and clear, and you told us you missed it and you wanted it back! And thousands of people have contacted Betty Crocker and our Consumer Relations team, begging for its return. It’s a wonderful thing and I feel like Betty Crocker has something to be very proud of for their customers and their fans. Where can I find Rainbow Chip and how will it be priced? What did he do? 805 likes. Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts. “We have been exploring bringing Rainbow Chip back and are working through some challenges, but if it does you can bet we will be shouting it from the rooftops! ALL RIGHTS RESERVED | If you just can’t wait until Betty Crocker possibly brings back the frosting, try making your own version with the recipe below. Depending on the store near you, that price may be higher or lower. And no one is happier about that announcement than Ben Johnson. The packaging looks different than I remember. But if you’re like Ben, and just can’t wait, stay tuned to the General Mills and Betty Crocker social media accounts in the days ahead for information about a sweepstakes opportunity for 100 lucky fans to be among the first in America to get their hands on Rainbow Chip Frosting before it hits store shelves. He quickly learned the frosting had been discontinued in the summer of 2013. Why are you doing birthday re-dos? Our blog seeks to provide unique perspectives on news and behind-the-scenes stories from General Mills’ businesses and brands around the world. The Betty Crocker team threw him a surprise birthday party “re-do” complete with treats topped with Rainbow Chip Frosting. He found the mix, but couldn’t find Rainbow Chip Frosting. — -- What Katy Perry wants, Katy Perry gets -- including discontinued Betty Crocker Rainbow Chip Frosting. Today, the brand threw him a surprise party and told him it was comi…, “I’m feeling overwhelmed, in a really good way,” said Johnson. 26. “We were blown away by the passion to bring Rainbow Chip back and we worked hard to make that happen.”, The Betty Crocker team has been in contact with Johnson for over a year, and even shipped him the last few cases of the frosting that existed with the brand, back in 2013. Katy Perry, seen left on June 24, 2014 in Washington, tweeted at Betty Crocker when she couldn't find Rainbow Chip Frosting. 3. Rainbow Chip Frosting, with its multi-colored candy chips mixed throughout the frosting and creamy texture, will be at retailers nationwide starting in July. We received feedback from so many people who love Rainbow Chip, and we felt that Benjamin did a great job of representing that passion. In the meantime, we’re wishing Katy a very happy 30th birthday and sending a basket of Rainbow Chip cake and some other fun items to help her celebrate!”. It’s a tangy-sweet, but mostly sweet, vanilla frosting that has soft and colorful chips swirled inside. From time to time, we also feature guest bloggers from outside the company. What are you doing to support the re-launch of Rainbow Chip? But a few years ago, he was throwing a going away party for a close friend that was moving, so he naturally went to the baking aisle to pick up the ingredients to make his go-to cake. He had started a Change.org petition that garnered more than 7,000 signatures and counting. COMMUNITY RULES | And when you have 58.7 million followers –- as Perry does -– you get big answers. He oversees corporate social media, the "A Taste of General Mills" blog, GeneralMills.com and the company's intranet. DO NOT SELL MY PERSONAL INFORMATION | Benjamin Johnson was one of the most vocal “champions” of Rainbow Chip. Posted by. There are no social login steps defined in Sitecore for this flow! Get it today with Same Day Delivery, Order Pickup or Drive Up. Also, follow our updates and connect with us on Twitter, YouTube, LinkedIn, Instagram and GeneralMills.com. He still refers to that as his “Christmas Miracle!”. The new packaging says “Rainbow Chip” in bright, rainbow-colored letters right in the middle of the package. The pop star is turning 30 on Oct. 25 and she was devastated to realize that her favorite frosting had been discontinued -- even tweeting at Betty Crocker about it. — -- What Katy Perry wants, Katy Perry gets -- including discontinued Betty Crocker Rainbow Chip Frosting. 5. 7. You may see Rainbow Sprinkle on shelves through the end of July and into August, but all grocery stores will be replacing Rainbow Sprinkle with Rainbow Chip eventually. There are many great ways for you to get involved in the re-launch of Rainbow Chip! 4 teens attack boy at home, run his mother over with a van following romantic dispute, Openly bisexual, autistic candidate wins election for state House seat, Watchdogs urge transparency as execs from DC firm floated for Biden administration, Biden names Ron Klain White House chief of staff, Getty Images | Cinnamon Spice & Everything Nice. 8. The Rainbow Chip cake and frosting combination became a birthday ritual for him. He started a Change.Org campaign that received almost 7,000 signatures, and this really got our attention. He was the first fan of the frosting to find out, during a visit to General Mills headquarters this afternoon. Homemade Rainbow Chip Frosting: Click here for the recipe. Although Betty was never a real person, her name and identity have become synonymous with helpfulness, trustworthiness and quality. Free shipping on orders of $35+ from Target. We received a tweet from Katy Perry last year telling us that we ruined her birthday. Turn on desktop notifications for breaking stories about interest? We discontinued Rainbow Chip because we believed that consumers wanted the chips on top, not in the frosting. When will Rainbow Chip be back in stores? In the grand scheme of “lost foods,” Rainbow Chip wasn’t gone for long. Cinnamon Spice & Everything Nice's Homemade Rainbow Chip Frosting, “Betty Crocker: Please bring back Rainbow Chip Frosting”. 9. Archived. u/JAB0NK0. He had no idea what was waiting for him when he walked into the room that was decorated for his party. We are hosting a sweepstakes that will launch on May 22nd and run through June 11th, where 100 lucky Facebook fans will be selected to receive a prize package from Betty Crocker, which includes Rainbow Chip frosting. A Facebook page (“Bring back Rainbow Chip Frosting”) also was created. Johnson’s love for Rainbow Chip frosting started on his sixth birthday. PRIVACY POLICY | We are creating a store locator so that you can find Rainbow Chip at a store near you! Read reviews and buy Betty Crocker Rainbow Chip Frosting - 16oz at Target. Not sure if you’ve ever had the pleasure of experiencing the tub of miracles otherwise known as rainbow chip frosting. 5 years ago. “While we unfortunately do not have any Betty Crocker Rainbow Chip Frosting to send Katy for her birthday, we have heard loud and clear the love for this product that she and its legions of fans continue to show,” a Betty Crocker spokesperson told ABC News. CONTACT GENERAL MILLS. Betty Crocker please do not discontinue rainbow chip frosting ever again. Rainbow Chip will retail at around $1.99, and will be priced similarly to other Betty Crocker frostings. The primary bloggers of “A Taste of General Mills” are members of the company’s Corporate Communications team. Making the most of “Home for the Holidays”, Tennis stars take on the Old El Paso #MessFreeChallenge, How the General Mills supply chain is responding to COVID-19. How is Katy Perry involved in this? It turns out Katy Perry is a big fan, and we wanted to let her know that we’re bringing back her favorite frosting! But, we heard people loud and clear that chips in the frosting are what make Rainbow Chip unique, and there is no substitute! Note that there are things we won’t blog about or comment on, such as commodity markets, rumors, competitive actions, financial markets or speculation. We expect Rainbow Chip to be in Safeway, Target and Walmart stores by late June and nationally by the beginning of August. Kevin Hunt manages the corporate content and channels at General Mills, based in Minneapolis, Minnesota. Where did Rainbow Sprinkle go and where can I find it? We think it’s as fun as the product inside, and hope you agree. Betty Crocker discontinued their 'Rainbow Chip' frosting, and their fans are NOT happy with the replacement.