The text is very easy to read. There are 16 chapters in the text and most key topic areas are discussed relatively thoroughly, with the following exceptions: 1. The text is extremely consistent in its terminology and framework. Although there are a few more recent links most of the links are from before 2010. The text book covers all of the typical topics for this level of marketing. In general, the topics are presented and organized in an effective format. You should decide how your project will be implemented. At times, the reader might not be aware that the topic has shifted to a new one. I don't think molecularity is practical with an general overview text, unless you wanted to utilize some of the chapters as refreshers in broader topic on marketing. Chapter 3 should be divided into more sections. The discussion of the 4 Ps as creating, communicating, delivering and exchanging provides an interesting perspective. read more. I even had a student that commented on the lack of substance in some areas. Each of these chapters is out of order. (continued from #5). What is the population, what businesses are close to it that will add to the attraction of the location for the stadium, what other benefits (i.e. It is in no way offensive; in fact, its style and variety of examples promotes inclusion and it is adaptable to alternate cultural contexts through a shift in frame to include broader contexts. Most pieces and examples in the book have longevity. Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. With so much content in marketing to cover, a standing-alone chapter on professional selling is uncalled for. Written professionally and in simple sentences, this makes for accessible, adequate and easy to understand content. Two changes I recommend are: 1. The book contained minor grammatical errors but at a level that the average student would not notice. The topics are presented in the same order as many Principles of or Introduction to Marketing texts. The topics covered are appropriate and the scope meets the basic needs of a principles of marketing course. The structure of the text is consistent and the book gives example-based explanations of the main concepts. The key take-aways and review questions after each section of a chapter are supplemented by end of chapter discussion questions and activities throughout. VitalSource Bookshelf Reader. A suggestion to make navigation through the print version easier would be to include a Table of Contents, Contents in Brief, and Index/Glossary at the end. Please note: eBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items. In my opinion, he text is culturally sensitive. However, since “Principals of Marketing” is usually the first marketing course for majors and the only course for this topic for non-majors, I would place the chapter on “Strategic Planning” right before the last chapter on “The Marketing Plan”. This works well. The text contains many relevant, current examples of marketing concepts as well as some images of marketing examples and nice video clips of marketing examples. (continued from #9 and #10). You will present to your classmates and possibly pursue it as a business venture!? That said, as a primer on the subject of marketing, this is a great tool in lieu of students having to make a purchase. Examples should be updated and some links are no longer available. The text is consistent with its terminology. Sports & Entertainment Marketing Lesson Plans, Sports & Entertainment Marketing Syllabus, Sports & Entertainment Marketing Course Outline, Richard Branson - Chairman of the Virgin Group, Netflick Movies associated with Marketing, You can add a copyright statement or legal disclaimer in this area if necessary, Murrieta Valley Adult & Community Education, Youtube - Steve Jobs on The Secrets of Branding (11 minutes), Youtube - Everything You Need to Know About Jordan Brand’s Iconic Jumpman Logo, Youtube - Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs, Lesson 6.3 - The Licensing Process Lesson. Therefore, it is subject to the author's self selection bias. Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together when I return: Lesson 3.1 - Slides - Industry Segments.ppt (8 slides), Youtube - Larry Bird: ESPN SportsCentury Documentary (43 minutes). "Do not let what you cannot do interfere with what you can do." read more. ... Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements. Key concepts are well defined, but the structure and formatting of the text are somewhat confusing. I like the use of the alternative to the 4Ps. The text is presented in units within each chapter that can be separated and or combined with other units for specific learning assignments or extracted to supplement learning. I have not seen a lot that would be inclusive of other backgrounds. The customer is the MMHS student (student body). Students need to know about the subject more before jumping into strategic planning. There is very nice coverage of supply chain and logistics beyond many other principles books. You will present to your classmates as if you will pursue your Brand as a business venture!? Make sure to develop a storyline that can be easily followed. Most topics are covered in an appropriate amount of depth, with a few exceptions including pricing and services marketing. The discussion also skipped a commonly known period when emphasis on selling was prevalent, skipping from product concept to marketing concepts, while ignoring the discussion on social responsibility in the 80s. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The text is easily separated into subunits. Many subheadings sit alone at the bottom of a page. 12 - Public Relations & Sales Promotions Ch. Publisher: The text has a logical flow. The text would greatly benefit from a table of contents, glossary, and an index. Many of the examples are prior to 2010 so that examples need to be updated to be relevant to today's students. The rapid pace of change in marketing, especially digital marketing/social media and media in general make it difficult for textbooks to stay up to date. The text does a fairly good job of using conational business examples however, some of the images of people could be diversified. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses. For example, there are only a few short paragraphs on... Without having a devoted chapter in international marketing, some basic concepts in international management are not presented. add to the clarity and readability. We may be using digital textbooks and other online resources to guide our learning this semester. The current charts/graphs are small and difficult to read. Implies the benefits the sports or entertainment product delivers, 5. When looking into how in-depth the book goes, it is not... The content is adapted from a text written in 2010. Lesson 2.4 - Slides-Primary Marketing Functions.ppt (40 slides), Log into MS Office - Use Outlook to email me 3 important points made in this article. The three chapters on marketing communications. Question: Based on all the information presented to you, describe how Branding is different from Marketing? The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. The text is organized effectively in most ways, but I have a recommendation. The navigation was straightforward and easy. The book is a possible alternative for average high school and college students if the goal is to learn the very fundamental concepts in marketing.