Ginger Hultin, registered dietitian with the Academy of Nutrition and Dietetics and owner of ChampagneNutrition, told USA TODAY there are upsides to hard seltzer compared with other alcoholic drinks. Hard seltzer is essentially an alcoholic version of sparkling water, usually with fruit infused in the mix. Did he just say beer? Walking down the beverage aisle at your local supermarket, you'd be hard-pressed not to find at least one brand of hard seltzer among the many beer options. Truly ftw. Yes. Then, Angry Orchard launched an ice cream option in collaboration with Tipsy Scoop at the end of 2019, with five percent ABV to boot. Hard seltzer is essentially an alcoholic version of sparkling water, usually with fruit infused in the mix. READ MORE... Erin Grafton is a news journalist and features writer at Hard Seltzer News, covering breaking news, people, and trends. The Sam Adams brewer announced that its third quarter earnings were up 80.6% versus the same quarter last year. We were excited as this TikToker to find out about this. Until then, only New Yorkers can enjoy this beverage that has everyone talking. But those aren't the only two brands Boston Beer Company holds. Marketed as a great alternative to a vodka soda, with the same five percent ABV as the can, the bubbly beverage is meant to be served in a glass with a squeeze of lemon or lime to finish it off. Sip responsibly. But Boston Beer Company was ready for a slice of the pie in 2016, launching its own product, Truly Hard Seltzer, that would be of interest to a wider demographic than its long-established line of Samuel Adams beers was. A Truly spokesperson told the publication that the new product is only being tested at the moment — and only in New York. We will continue to invest heavily in the Truly brand and work to improve our position in the hard seltzer category as competition continues to increase.”. He launched SpikedSeltzer in November 2013. In addition to confirming the timeline for Truly Extra Hard Seltzer’s expansion, Burwick hinted at some other exciting new products in the Boston Beer pipeline. They're light, crisp, and refreshing, and you won't pack on the calories from sipping a few on a hot summer day. You can treat yourself to a different flavor of Truly every Friday by opening a door marked with a number corresponding to the week. Pair your Grapefruit Truly with a squeeze of actual grapefruit. Part of the appeal of hard seltzer options is all because they aren't all syrupy and sweet, as opposed to their malt beverage counterparts like Mike's Hard Lemonade and Smirnoff Ice that came before them. Truly Hard Seltzer has certainly made its fair share of updates since launching its original product in 2016. Truly has a way to go to catch up, but it's riding on White Claw's wave pretty closely. Part of that change was in the recipe itself. In 2019, the hard seltzer market was predicted to reach a value of $2.5 billion by 2021 (via Quantcast). Talk about a sweet summer. "I spent most of 2012 formulating, and batching ... to get to something clean and low-sugar with 5 to 6% alcohol," he said. The hard-seltzer landscape changed rapidly between 2014 and 2019, he says. Drizly partners with liquor stores near you to provide fast and easy Alcohol delivery. If you're outside of New York and therefore unable to get your hands on the extra boozy beverage, there are a few other new offerings from Truly that might be of interest for summer. Truly launched a variety pack of its flavored beverage just four months later in August 2016, bringing its slim can design to the table in a quick and easy-to-grab 12-pack. This means that anyone outside of New York will have to wait until this test run ends. In the short video, you can see that Truly Extra Hard Seltzer comes in two fruity flavors: Peach Mango and Black Raspberry. From pale ales and lagers to hard ciders, there's something on tap for everyone. The man, whose family started brewing company Haffenreffer & Co., Inc. and has a background in food science and product development, noticed a group nearby. Coupled with White Claw, the two hard hitters hold 85 percent of the hard seltzer category. Each can of the new seltzer contains 8 percent ABV, while other Truly products have 5 percent ABV. Men eventually fall into line," he said. It's easy to have a few (or day-drink with) since they don't make you feel as heavy and bloated," she said. To introduce a bolder flavored product. Featuring hundreds of jobs from leading breweries and associated companies. All rights reserved, Boston Beer Confirms Release of Truly Extra, Breaking: White Claw to Build Largest Brewery in US in Over…, BrüMate May Have the Perfect Gift for 2020, Phreshly Offers New Twist on Canned Cocktails, Private Equity Helps Sweetwater Brewing Sell to Canadian Cannabis Company. Hard Seltzer News is your one-stop hub for everything hard seltzer. Studio Beverage Group Launches Take Five Hard Seltzer. The goal? Perhaps that symbiotic relationship with Tipsy Scoop is what led to Truly's newest product debut: Truly Hard Seltzer Ice Cream and Sorbet. Matt Whang told USA TODAY via Twitter he likes that it comes in fruity flavors but is still a low-calorie option. Truly Hard Seltzer is like White Claw’s underrated, hipster sibling. Celebrating originality and flavor on the daily. From there, the malted grain is soaked in water, converting starch into sugars. They tend to have fewer carbs than beer and less sugar than cocktails. Early on, the hard-seltzer buyer gender split was about 80% female and 20% male, Shields said. The short answer: kind of. Brewbound's database of breweries includes thousands of breweries from around the world. That means non-New Yorkers will have to see how this test run shakes out before they get a chance to taste it. According to a Truly spokesperson, Truly Extra Hard Seltzer is currently being tested, and for now, it's only available in New York. "I’m a regular beer drinker who also consumes way too much (nonalcoholic) seltzer, so hard seltzer is a natural fit for me," he said. The news of Truly Extra Hard Seltzer’s expansion follows a big summer and early fall for Boston Beer and its famous spiked and sparkling seltzer. In 2012, Shields sat at a bar in Westport, Connecticut. We took a closer look. Haagen-Dazs launched a boozy line of ice cream options in 2019, but it only offered .5 percent alcohol content per pint, so it wasn't much to go wild about.