shows you the five biggest blunders that sports brands need to avoid to pave their way to success. Many people love seeing their content featured like this, so a similar strategy could help increase engagement and reach for your own brand. Curating an email list is no small feat, but it’s worth the work—email marketing comes with a potential ROI of 4400 percent. So if you’re looking for the best tips for sports brand marketing that will drive sales in the omnichannel landscape of 2019, look no further. Companies like Intersport have seen 80 percent growth in online sales and 500 percent increase in page views in some channels after implementing PIM software. Traditional forms of marketing, like print, TV, and radio ads, were once cutting edge. Research shows that members of Gen Z stream as much as 23 hours of online video per week—more than any previous generation ever. Activewear brand Gymshark is just one company that’s leaning hard into this strategy, using hashtags to generate user content that it then repurposes on its own social channels. If you want to reach Gen Z, you’re going to have to do it through video. Customers in this industry want strong, relatable brands that they can engage with online. Digital marketing is all about being online, engaging with customers and fans, using optimized websites and social media. In addition to having a store app that customers can use to shop REI from their mobile devices (something most major retailers have at this point), REI has also created apps for trail running, exploring national parks, and hiking. A good PIM will centralize your product data, optimize marketing efforts and metrics, distribute product catalogs and information to as many channels as you use, and analyze data so you can constantly better your sales and marketing efforts and keep increasing your bottom line. That means that from here on out, retailers are expected to spend more money nationwide on digital marketing than they do on traditional marketing. But keep in mind that every brand is different. Tina Eaton, Morten Poulsen. This is one of the things REI is doing right. Brands like REI, The North Face, Under Armor, and Nike all have instantly recognizable, instantly relatable brands. Throughout the Spring 2019 semester at Washington University in St. Louis during my Sport Marketing … It worked, and now Gymshark sponsors a number of athletes who are active on social media, advertising to their millions of combined followers through regular sponsored posts. There may be some related to financial and socialissues in sport that you need to be aware of. If you want to increase sales, you need to get more people to your sales channels. This is the year that U.S. marketing spending in digital channels is projected to overtake spending for traditional marketing, and in future years, digital spending should only increase while traditional marketing spending continues to decline. REI is a perfect example of the type of digital marketing that’s working for companies in the sports and outdoors industry. Will your company be next? We’re truly at a turning point in the history of product marketing. Read on to learn why you should make the transition to digital marketing ASAP, how to build your digital brand, and the best tactics for sports brand marketing in 2019 and beyond. Browse throug… Before you decide to employ any of the sport marketing strategies outlined, you should consider all the challenges. With that in mind, here are some of the tactics you might consider to market your own sports or outdoors brand in the omnichannel world of 2019. Sports brands are already demonstrating how effective it can be to create viral video content as part of your overall marketing strategy. Creating original video content that’s high-quality and shareable is proving to be a powerful way to reach customers online. Marketing automation is a great way to cut down on the time investment it takes to implement many of these strategies. User-generated content is a great digital marketing strategy for many industries, but it works extremely well for sports and outdoors brands because, by nature, customers interact and do cool things with the products. This allows REI’s target market—the kind of people who like to trail run, explore national parks, and hike—to download REI-branded apps related to their interests, so even when they’re not actively shopping, they’re engaging with the REI brand. But even though sports and outdoors brands are well-positioned to take advantage of digital marketing trends, it’s still no walk in the park to build a brand and market it effectively in such a fast-changing digital landscape. That means having a website that works just as seamlessly on tablets and phones as it does on a laptop. Photos, videos, and other digital marketing tactics sell, and in sports brand marketing, there’s a ton of opportunity to lean into the digital marketing tactics that are helping brands succeed as society shifts more and more toward living and shopping online.