It also sold 147,000 cans of beans in 24 hours, double the numbers sold in a normal day, and 35% more fish fingers in a day than in a normal week. Paddy Power decided to call time on the football shirt sponsorship market with a campaign lobbying brands to keep their kits commercially clean. Despite the promise of social media and digital word-of-mouth, Monzo shows the power of large-scale marketing campaigns. The vegan sausage roll became Greggs’ fastest-selling new product over the past five years. In a film devised for US Mothers’ Day in May, the fast-food chain revealed the Chickendales – a recreation of Colonel Sanders as a Chippendale. So if you’re having trouble getting inspired for your brands next social media campaign, look no further – here are the top 5 best social media campaigns of 2019 (so far). Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019. Most of the year’s top efforts involved social media in addition to traditional earned media strategies. From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world. CR, READ MORE: Inside Paddy Power’s campaign to ‘call bullsh*t’ on football shirt sponsorship. While others might say it’s a smug anachronism full of braying, know-nothing chancers doling out fat commissions to their braying, know-nothing Oxbridge mates, I don’t. A 16ft pair of transparent lungs, connected to a live feed of air-quality data from Greater London, was set up on London's Southbank, ahead of the global climate strike and London Car Free Day. Also, take a moment to make sure you’re prepared to capture the ROI of your campaigns. The case of Monzo is interesting because of its previous reluctance to invest in what might be seen as more typical ways to build brands – investing in major above-the-line ad campaigns to reach a broad audience. PRWeek's five favourite campaigns in August was eventually won – with the remarkable total of 1,436 votes – by The Ruth Strauss Foundation's #RedForRuth campaign, the centrepiece of which took place on the second day of the England vs Australia Ashes test, and involved turning the ground red via a range of initiatives, all to raise money for a rare form of cancer. From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. It is brilliant code play work.” SV. Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019. To promote its faster internet, Belgium’s biggest Telco challenger VOO have created posters that look like modern art at first sight, but are in fact screenshots of failed video calls. Last year, it was Facebook’s data misuse and Starbuck’s diversity missteps. Charitable and community-focused initiatives played a role in some of the best campaigns this year. From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. The most obvious place it will turn up is in the bank’s contact centre, while it has also been incorporated into HSBC’s apps and marketing, most obviously as a short snippet at the end of TV ads. With that in mind, here are five superb PR campaigns of 2019. Policy. The ‘One Moment’ campaign, unveiled in May, was designed to be a catalyst for change and concentrated specifically on female empowerment and acceptance. December 17, 2019
Use a multi-channel approach. Three years later, Heineken wanted to “rejuvenate” the campaign with a new focus on showcasing employee stories and driving awareness and engagement. Just four days into the new year, on January 4, 2019, the Instagram account @world_record_egg was created. Most of the year’s top efforts involved social media in addition to traditional earned media strategies. PR & Communication Digital Marketing Consumer Insights ... We’re looking back at the best social media campaigns 2019, to see how some of the globe’s best brands created memorable commercial marketing. 4. The same but different. Our website uses cookies to improve your user experience. It wants to be seen as a fresh and modern brand, yet its dominant code is an old white man from the deep south of the US who has been dead for nearly 40 years. The brand worked for two years on the project, which was also a hit on Instagram. So imagine being fined for operating one. Xbox for its innovative Visit Xbox campaign. This is an area that’s ripe for innovation. Take a look at them, and let us know if you’d like to add any others to our list. 20 of the best PR campaigns and creative marketing stunts (June/July 2019) By James Herring on Tuesday, July 30, 2019. The campaign generated over a billion impressions during its launch week and an estimated £1.5m in media value to date. 3. Goodfellas? KFC took aim at chicken shops across Britain, calling them out for their blatant imitation of the Colonel led poultry power house. MF, READ MORE: Gillette boss: Alienating some consumers with #metoo campaign was a price worth paying. To persuade more U.S. residents to the country AeroMexico offered “DNA discounts” on the airline for Americans with Mexican ancestry. It aims to showcase moments when ITV has been at the heart of British culture and raise perceptions of its creativity. Seesaws which allow children from the US and Mexico to play together were installed on the Mexican border. Agency partners VCCP and Octagon were involved in its creation. Nat Geo - Missing Cat Poster from Tin Man on Vimeo. Having previously focused almost entirely on organic word of mouth, the fintech brand recognised it needed to improve awareness beyond its core audience. YouGov found a boost in awareness for both Cadbury and Age UK. “Online, the campaign generated 4.4 billion impressions and more than 5,000 articles from news outlets,” said Jennifer Arnoldt, senior director of retail management at Taco Bell. Head of marketing Lucy Brooksbank was honest in her critique of Churchill’s previous branding, admitting it “lacked any real distinctiveness” and was seen as “dated and old-fashioned”. KLM committed to reduce the number of flights it operates from Amsterdam to Brussels from five to four by March 2020. Huddersfield Town’s ‘unsponsored’ shirt is one of the bestsellers in the country, while two videos featuring the Motherwell team garnered close to one million views. [full story], The latest Faroe Islands’ “Closed for Maintenance” campaign has attracted 5,886 people to spend 15-17 April 2020 working on the islands. by PRWeek Staff. I think the BBC is great and watch its programmes avidly, regardless of their quality.”. #INWED19 pic.twitter.com/AOpi8fXb6s. Over the last 12 months we’ve blogged about 500+ head-turning, creative marketing campaigns from all across the globe. “Our audience’s relationship with the brand is only skin deep, heavily reliant on the love of the dog, but even his star was starting to fade,” she told Marketing Week at the time. In the ad, De Niro flies from the Big Apple to Warbutons’s HQ in Bolton to protect New York’s bagel reputation after hearing the news about the breadmaker’s new release. PRWeek's five favourite campaigns in September was eventually won – with more than 1,000 individual votes – by 'London’s lungs', a campaign for energy firm E.ON to highlight the extent of air pollution across the country. In the seven weeks to 16 February 2019, the brand’s total sales grew by 14.1% and like-for-like sales increased by 9.6%, supported by the buzz around the launch of the vegan sausage roll. It was announced in a tweet: Working with Engine as creative consultant, Monzo produced four TV spots – one 60-second and three 30-second versions – that promoted the brand while also highlighting features such as money management and tackling the perceived barriers to opening a digital bank account. It has been recognized for four years in a row by Great Place to Work[ii].”. Created by electronic music producer Jean-Michel Jarre, it includes pieces such as ‘stadium’ that will be used at events including its sponsorship of the rugby competition Hong Kong Sevens, and ‘in-flight’. The opening episode brought in just shy of 6 million viewers. “Every bookmaker, apart from Paddy Power it seemed, sponsors a football team and they’ll just lazily put their brand on there,” says head of PR, Lee Price. In the seven weeks to 16 February 2019, the brand’s total sales grew by 14.1% and like-for-like sales increased by 9.6%, supported by the buzz around the launch of the vegan sausage roll. If you continue browsing, we assume that you consent to our use of cookies. Public Relations Student Society of America, Disability Awareness Month Twitter Chat Recap, Hispanic Heritage Month Twitter Chat Recap. The Lancashire breadmaker is known for putting famous faces in its campaigns, but De Niro’s ad – showing him threaten CEO John Warburton – immediately became a fan favourite. Furthermore, the campaign was created through collaboration between marketing, HR and Heineken’s agency CloudFactory. All rights reserved. The account posted a photo of an egg with the caption, “Let’s set a world record together and get the most liked post on Instagram. Registered office at Floor M, 10 York Road, London, SE1 7ND.